Our social media roadmap

Earlier today, I gave a presentation to the Willmar Kiwanis Club about social media and how we’re using it at the Tribune to engage with our readers.

While social media isn’t the only part of my job, it is an important part. Social media is redefining how and where people read their news. Here are a few stats that I use in my presentations on social media:

  • Over 50% of people have learned of breaking news through social media
  • 1/3 of adults under 30 get news on social media every day
  • Among all people using social networks, 36% get news there

That’s a huge potential audience we could be reaching, and one that we know we can’t ignore. That’s why I’m so passionate (and many others at the Tribune are, too) about trying new things on social media to see what works and what doesn’t. After all, you won’t know until you try.

Here’s a copy of a presentation I gave at the Willmar Social Media Breakfast last month (the one I gave at Kiwanis today was a slightly shortened version of this). If you’re interested in learning more about social media and would like me to speak to your business, organization or group, please let me know! I’d be happy to share what I know with you, too.

–Ashley White, Community Content Coordinator

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