Join us at the next Social Media Breakfast

On Thursday morning, our advertising director, Kevin Smith, and I will be speaking at the Willmar Lakes Area Social Media Breakfast. We’d love for you to join us and hear all about what we’re doing on social media at the Tribune!

The event is free (and we’re giving you guys free breakfast, too!), but you do need to register ahead of time. You can do that here.

These breakfasts started last September, and I’ve been to every one so far. I always learn something from the businesses that present, and I hope we can be helpful as well. At the Tribune, we’ve experimented with everything from Facebook to live tweeting and blogging. We also have plans to add a few more social media networks in the future, so stay tuned…

Here’s an overview of what we’ll be talking about Thursday. If you have any questions for us beforehand, leave a comment here or shoot me an email.

In today’s ever-changing digital landscape, it’s become more important than ever for media organizations to connect with news readers on many different platforms. The West Central Tribune has used social media to interact with its readers and involve them in the news process, making them a part of the news, rather than a passive consumer of news. The Tribune’s advertising director, Kevin Smith, and community content coordinator, Ashley White, will share how they are using social media to share content and engage with readers, as well as how they measure the ROI of social media. They will cover how the Tribune uses many different social networks, ranging from Facebook and Twitter to live blogs and Storify. They will also share case studies and best practices that have worked for their social media strategy.

Hope to see you on Thursday! If you can’t make it, you can always follow along on Twitter with the hashtag #SMBWillmarArea.